Why barrel Is Trending Today?
Explore key developments that caused barrel to trend — updated as the story unfolds.
2 key events detected
August 22, 2025 at 11:33 PM
Cracker Barrel, a popular American restaurant chain, recently stirred controversy by changing its logo for the first time in nearly 50 years, opting for a more minimalist design. The move sparked widespread criticism from both political sides, with many arguing that the iconic old logo should not have been altered. The backlash was so severe that Cracker Barrel's stock lost nearly $100 million in value, and the company's CEO faced criticism from a rival restaurant, Steak 'n Shake. Despite the controversy, some country music stars have shown support for the rebrand, stating that Cracker Barrel has always felt like home to them. Meanwhile, political figures like Gavin Newsom and the Democratic Party joined the online roasting of the new logo, further fueling the debate.
August 21, 2025 at 11:32 PM
Cracker Barrel Old Country Store, a popular American restaurant chain, has sparked controversy and a significant stock drop after unveiling a new logo. The simplified, text-only design has been met with backlash from customers and conservatives, with some comparing it to Bud Light's recent branding controversy. The new logo, which replaces the iconic image of a log cabin, is part of a $700 million brand makeover and turnaround plan. Despite the criticism, Cracker Barrel maintains that their story hasn't changed. The logo change has also led to a selloff in Cracker Barrel's stock, with shares plummeting by up to 11%.