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Frito-Lay, the parent company of Cheetos and Doritos, has announced a new line of products under the "NKD" brand, which will be free of artificial dyes. This change comes in response to consumer demand for cleaner ingredients and is part of the company's ongoing effort to make their snacks healthier. The new NKD Cheetos and Doritos will maintain their iconic flavors but will no longer leave consumers with brightly colored fingers. The first products to be released under this new initiative will be NKD Cheetos Puffs and NKD Doritos Nacho Cheese Flavored Tortilla Chips, which are set to hit stores nationwide in the coming months.