Why doritos Is Trending Today?
Explore key developments that caused doritos to trend — updated as the story unfolds.
2 key events detected
November 15, 2025 at 6:39 AM
Frito-Lay, the parent company of Cheetos and Doritos, has announced a new line of products under the "NKD" brand, which will be free of artificial dyes. This change comes in response to consumer demand for cleaner ingredients and is part of the company's ongoing effort to make their snacks healthier. The new NKD Cheetos and Doritos will maintain their iconic flavors but will no longer leave consumers with brightly colored fingers. The first products to be released under this new initiative will be NKD Cheetos Puffs and NKD Doritos Nacho Cheese Flavored Tortilla Chips, which are set to hit stores nationwide in the coming months.
November 14, 2025 at 6:38 AM
Frito-Lay, the company behind popular snack brands Cheetos and Doritos, has introduced new "NKD" versions of their products. These new options are free from artificial colors and flavors, marking a significant change for the iconic, bright orange snacks. The move comes in response to consumer demand for healthier, more natural options, with some speculating that it may also be a reaction to criticism from figures like Robert F. Kennedy Jr. The new "NKD" Cheetos and Doritos are now available in stores and online.