Why intuit Is Trending Today?

Explore key developments that caused intuit to trend — updated as the story unfolds.

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November 19, 2025 at 12:26 AM

Intuit, the company behind TurboTax, has agreed to pay OpenAI over $100 million annually to integrate ChatGPT into its tax preparation software. This deal is expected to enhance the user experience of TurboTax by providing AI-powered assistance. The news has led to a gain in Intuit's stock price.