Why ivf Is Trending Today?
Explore key developments that caused ivf to trend — updated as the story unfolds.
2 key events detected
October 18, 2025 at 2:17 AM
President Trump has pledged to reduce the cost of In Vitro Fertilization (IVF) treatments, asking employers to provide fertility coverage and promising lower prices for IVF drugs. However, the details and potential impact of these initiatives remain unclear, with companies like Progyny experiencing market fluctuations due to the uncertainty. Meanwhile, in international news, Trump has also announced a deal to lower IVF costs in the United States, with the Swedish company Vitrolife seeing a stock market boost as a result. In a light-hearted moment, Trump struggled to pronounce the name of an IVF drug during an announcement, using self-deprecating humor to win over the audience.
October 17, 2025 at 1:41 AM
President Donald Trump has been actively working to make In Vitro Fertilization (IVF) more accessible and affordable. He has announced a series of plans and deals aimed at reducing the cost of IVF drugs and treatments. One of his key initiatives includes a partnership with EMD Serono, which will offer discounted fertility treatments through the TrumpRx IVF program. Trump has credited his advisor, Britt, for bringing this idea to his attention. The President has also struck a deal with German pharmaceutical company Merck to lower the cost of a common IVF drug. These efforts are part of Trump's campaign promise to cover all IVF costs and expand access to fertility treatments.