Why kuaishou Is Trending Today?

Kuaishou, a popular Chinese short video platform, has announced a strategic partnership with the Chinese Football Association. The collaboration aims to promote football culture and engage young users. As part of this partnership, Kuaishou will launch a dedicated football channel and host live matches, starting with the Chinese Super League. The company also plans to invest in grassroots football development and talent cultivation. This move is seen as a significant step by Kuaishou to diversify its content offerings and tap into the growing sports market in China.

Kuaishou, a popular short-video platform often compared to TikTok, has reported a significant increase in profit during the third quarter. This growth is largely attributed to the successful monetization of its artificial intelligence tools. The Wall Street Journal reports that Kuaishou's profit has surpassed analysts' estimates, highlighting the company's strategic use of AI to drive revenue.