Why logo Is Trending Today?

Explore key developments that caused logo to trend — updated as the story unfolds.

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August 21, 2025 at 11:32 PM
Cracker Barrel Old Country Store, a popular American restaurant chain, has sparked controversy and a significant stock drop after unveiling a new logo. The simplified, text-only design has been met with backlash from customers and conservatives, with some comparing it to Bud Light's recent branding controversy. The new logo, which replaces the iconic image of a log cabin, is part of a $700 million brand makeover and turnaround plan. Despite the criticism, Cracker Barrel maintains that their story hasn't changed. The logo change has also led to a selloff in Cracker Barrel's stock, with shares plummeting by up to 11%.