Why loyalty Is Trending Today?

Explore key developments that caused loyalty to trend — updated as the story unfolds.

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July 30, 2025 at 3:52 AM

Bakkt, a cryptocurrency company, has raised $75 million to fund Bitcoin purchases and crypto expansion, aiming for a $1 billion funding plan. It has shed its loyalty division to double down on crypto, with shares plunging 40% following the sale of its loyalty business. The company is now focused on being a 'pure-play crypto' entity.