Why "nibiru" Is Trending Today?

Nibiru, a new seaside resort, is under construction with an initial investment of EUR 50 million. The project, spearheaded by Andrei Şelaru (Selly), aims to rival popular European destinations like Ibiza and Saint-Tropez. Spanning 1.6 million square meters, Nibiru is set to open this summer, attracting a portion of the estimated EUR 10 billion spent by Romanians on foreign vacations. The project has gained attention through influencer marketing, with Irina Columbeanu and other influencers promoting it. Selly envisions Nibiru as a seasonal city, operating only during the summer, and hopes it will revitalize Romania's coastal tourism.

Selly has launched Nibiru, a new seaside resort in Romania, with an investment of 50 million euros. The resort, which includes a large shopping mall, amusement park, event venue, and the world's largest nightclub, aims to compete with Ibiza and offers a perfect summer experience with art and entertainment for all tastes. Despite a challenging season for the Romanian coastline, Selly is confident in Nibiru's success, with teaser campaigns on Instagram involving celebrities. The location of Nibiru is on the Black Sea coast.