Why persimmon Is Trending Today?

Explore key developments that caused persimmon to trend — updated as the story unfolds.

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August 14, 2025 at 6:54 AM
The FTSE 100 index rose today, with the pound also gaining strength. Among the notable reports, Persimmon and Evoke released their earnings. Persimmon, a prominent housebuilder, has been in the spotlight with mixed reactions to its earnings. While it beat H1 profit forecasts and aims to build 12,000 homes by 2026, investors were underwhelmed by its margin outlook. Despite posting a gain, Persimmon shares slipped, and the company warned about mortgage costs being a barrier for buyers.