Why pure Is Trending Today?
Explore key developments that caused pure to trend — updated as the story unfolds.
2 key events detected
July 29, 2025 at 2:51 PM
Bakkt, a cryptocurrency company, has raised $75 million to fund Bitcoin purchases and crypto expansion, aiming for a $1 billion funding plan. It has shed its loyalty division to double down on crypto, with shares plunging 40% following the sale of its loyalty business. The company is now focused on being a 'pure-play crypto' entity.
July 28, 2025 at 2:25 PM
Bakkt, a cryptocurrency company, has raised $75 million to fund Bitcoin purchases and crypto expansion, aiming for a $1 billion funding plan. It has shed its loyalty division to double down on crypto, with shares plunging 40% following the sale of its loyalty business. The company is now focused on being a 'pure-play crypto' entity.