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Bryan Cranston, the renowned actor known for his role in Breaking Bad, has successfully advocated for stricter measures against deepfakes. OpenAI, a leading AI research organization, has responded to his concerns and those of the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) by implementing enhanced safeguards in their Sora 2 model. These changes aim to prevent unauthorized use of celebrities' likeness and voice in deepfakes. Cranston has publicly expressed his gratitude for OpenAI's actions, marking a significant step in the ongoing dialogue between the entertainment industry and AI developers regarding deepfake regulation.

Bryan Cranston, along with Hollywood groups, successfully advocated for OpenAI to limit deepfakes on its Sora platform. OpenAI has implemented stricter measures to protect users' likenesses, following complaints from Cranston and industry organizations. The actor, SAG-AFTRA, and talent agencies have praised these new "guardrails" for Sora 2, addressing concerns about AI-generated deepfakes.