Why selly Is Trending Today?

Nibiru, a new seaside resort, is under construction with an initial investment of EUR 50 million. The project, spearheaded by Andrei Şelaru (Selly), aims to rival popular European destinations like Ibiza and Saint-Tropez. Spanning 1.6 million square meters, Nibiru is set to open this summer, attracting a portion of the estimated EUR 10 billion spent by Romanians on foreign vacations. The project has gained attention through influencer marketing, with Irina Columbeanu and other influencers promoting it. Selly envisions Nibiru as a seasonal city, operating only during the summer, and hopes it will revitalize Romania's coastal tourism.